What’s blocking your success?
In PricewaterhouseCoopers’ 2016 “Women in the Workplace” report, the study found that men were more networked with other men than women were. That may be obvious to those who network on a regular basis, but they worked out the math:
- Men: 37 percent networked mostly with other men; nine percent, mostly women; 55 percent, equal split
- Women: 27 percent networked mostly with other women; 27 percent, mostly men; 45 percent, equal split
Yes men are dominating business but more and more women need to look at ways of getting connected to the networks of influence and power across a diverse range of businesses.
Is this important?
Remember the saying, it’s not what you know, it’s about who you know!
If only it were that easy. To succeed in high-stakes business, the real differentiator is who knows you. So it’s important that you build strategic relationships while building your personal and business brand.
What does this look like?
A network of like-minded people who are committed to mutual support to help you achieve your professional and business goals.
Women will need different levels of support as their business grows. Remember, the early stages of your business cycle will need different levels of support, advice and information to when you are looking to scale up or exit the business.
Does diversity still matter?
Variety is the spice of life, which is why it is important to be part of a combination of networks that support the fulfilment of your goals.
Find networks that are comprised of a healthy representation of both genders, diverse sectors, backgrounds, skill sets, positions, cultures and more.
Finally, women must define their own path to success. This is why cultivating relationships should be part of your business operations, an ongoing process, just like the networks you partake of.