How do you start out each business day? Overwhelmed and stressed or empowered and focussed.
Too many people are running around in their business day emotionally and physically disorganised and chaotic; hiding behind an “I’m so busy” ritualistic schedule. This may work in the short term (if you are lucky) but it is not an ideal way to grow your business in the long term.
This month find one area that you are passionate about improving in your business and make it your priority to develop, nurture and grow it. Just like a body builder, who works on one muscle meticulously and consistently day after day until they get the perfect bicep, they focus on one area of their body at a time. Not only will they exercise, lift weights and eat correctly until they get the results they want, when it comes to another area of their body, they apply an equally focussed and different process to achieve an a successful result until the whole body is as perfect as can be. We must use this perspective when we look at different areas of our business and put in place a plan to meet the desired goal.
I was working with a client who was looking to move from the day job to self employment in a highly competitive sector but was having difficulty defining her niche. I had her focus on the offerings of her most successful competitors and come up with a plan to see how she could step up and shine above them. She wanted to focus on what she felt she was good at but I wanted to steer her thinking to identify her ideal customers; better understand their problems and provide the best solution for them so she became the go to person in that sector. Although she was tempted to just go out and deliver what she thought her customers wanted. We did a number of exercises to look at repositioning her offerings based on her research so she could strategise, leverage and market her resources in a more productive and profitable way going forward.
It is so important that we stop being busy in the areas of our business that we like and mismanaging the areas we are less interested in. We have to put efficient processes in all areas of the business and this takes time. One of my favourite approaches to my business is to visualise a successful outcome for any project I am working on. This allows me to feel excited and this visualisation will self motivate me to continuously work on the goals that will take me closer and closer to completion. I am sure once my client could visualise the benefits of doing this area work and focussed on the advantages of pushing through, she felt excited to follow through.
Of course obstacles will come along to try and throw you off course but as a business owner you should make a contingency plan for this. That is why it’s important to write down your goals each year and break them down to monthly, weekly and daily goals so you can future proof for the “speed humps” that come along. Future planning helps you to positively change the pattern of how you respond to the unexpected challenges, issues and barriers that you face whilst running your business.
By working on one thing with a renewed and resolute belief for between 21 – 30 days you will break that self sabotaging pattern and begin to see positive results showing up in your business.
If you want help to achieve bigger goals in 2014 why not join me at www.soniabrown.co.uk