How to Let Your Social Media Breakdown Be Your Digital Breakthrough
You may think of social media as purely a personal indulgence. Sharing your favourite photos on Facebook, or following the current trends on Twitter. If you’re running a business and that’s all you’re using it for then you’re missing out on a huge opportunity to give your business the breakthrough it may need.

Marketing experts now estimate that to truly optimise your digital footprint, a business should be active on seven different social networks.

Did you even realise there were that many? Of course Facebook and Twitter and the big two, but, dependent on the area your business operates in, there are other networks that could really boost your reputation.

Whichever network you prefer, don’t make the mistake of neglecting the others. They all offer the opportunity to interact and connect with your customers (and potential customers) like never before. They are all provide a fantastic way to build a community to enhance your brand, allow direct interaction with customers to build loyalty and act as a fantastic way to reflect your company’s values. Their immediacy gives you real-time interactions in a number of innovative ways.

Don’t think any of these networks require huge amounts of your time. If you have a smartphone or tablet then you can update your networks quickly and easily a number of times a day, wherever you are. You’ll be amazed at how quickly you can build a passionate following that echo, and even help promote, your company’s brand.

If your business sells a product, then predominantly visual networks like Facebook, Pinterest, Instagram, Vine and YouTube will give you the chance to preview, review or display your latest products in new ways that you can easily control. These will work so much more intuitively than a simple image on your website. They will engage your customers and, if made available, can generate favourable comments from customers to encourage more sales.

If your product is more service-based, then networks like Twitter or LinkedIn (and the behemoth Facebook) may be more beneficial. They all allow you to interact with customers, clients and user-groups but also give you the opportunity to create a real impact in a relatively short space of time and let’s not forget; they’re all free!

If you’re still undecided, then let me give you some figures. There are around 7.18 billion people on the planet and around 2 billion of them use social media every month. When companies are looking for the next market to tap into, how you can ignore numbers like that!