3 Factors That Could Be Holding You Back in Business In the Shattering Stereotypes, Women in Entrepreneurship Report Women explained that they are as growth-oriented as their male counterparts, but wanted to grow their business in a different way. Over the years, I continuously hear that women lack confidence; face cultural bias and discriminatory practices [...]

By |2018-12-13T15:49:27+00:00December 13th, 2018|SoniaTalks|0 Comments

Improving Your Business Footprint Calling all micropreneurs and entrepreneurs, does your business footprint help you to attract more customers; exploit unseen opportunities and improve your response to the demands of your customers? If not, then you are missing a great opportunity to take your business brand to the next level, reach your customers faster and [...]

By |2018-12-13T15:51:09+00:00December 13th, 2018|SoniaTalks|0 Comments

Why Failing Forward is Still a Good Thing in Business It’s all about perception.  In the UK bankruptcy is seen as a failure whereas in the USA, many investors do not back business owners if they have not failed at least once.  It is seen as a prerequisite to success. There is no success without [...]

By |2018-12-13T15:50:39+00:00December 13th, 2018|SoniaTalks|0 Comments

Let’s Hear It from the Girls

In a recently published report, albeit one which the government would prefer working women not to see, it was controversially made public that the number of women forced out of their jobs, through pregnancy and post pregnancy has almost doubled in the last ten years. The new report, focusing on workplace discrimination, was seemingly released [...]

By |2018-11-22T09:56:45+00:00August 5th, 2015|SoniaTalks|0 Comments

How to Let Your Social Media Breakdown Be Your Digital Breakthrough

You may think of social media as purely a personal indulgence. Sharing your favourite photos on Facebook, or following the current trends on Twitter. If you’re running a business and that’s all you’re using it for then you’re missing out on a huge opportunity to give your business the breakthrough it may need. Marketing experts [...]

By |2018-11-22T09:56:45+00:00May 25th, 2015|SoniaTalks|0 Comments

5 Branding Lessons From Coca Cola

No matter how many business sessions I host, the number one question is “how do I brand more effectively?” Well, if we look at the phenomenon called Coca Cola there are some very simple but vital lessons we can learn about branding that can be implemented straight away in your business. Simply put, branding is [...]

By |2018-11-22T09:56:45+00:00April 13th, 2015|SoniaTalks|Comments Off on 5 Branding Lessons From Coca Cola

Camerons Cabinet Reshuffle: Sexism or Inspiration?

This month’s reshuffle in the Conservative cabinet has raised serious questions in the media over Prime Minister, David Cameron’s reasons to promote more women this time around.  With one male, senior Tory member being quoted as saying: ‘This really is the worst form of tokenistic gesture politics. Merit is out of the window’ and Lord [...]

By |2018-11-22T09:56:45+00:00April 13th, 2015|SoniaTalks|0 Comments

Are You Focussed On The Right Things?

How do you start out each business day?  Overwhelmed and stressed or empowered and focussed. Too many people are running around in their business day emotionally and physically disorganised and chaotic; hiding behind an “I’m so busy” ritualistic schedule.  This may work in the short term (if you are lucky) but it is not an [...]

By |2018-11-22T09:56:45+00:00April 13th, 2015|SoniaTalks|0 Comments