You may think of social media as purely a personal indulgence. Sharing your favourite photos on Facebook, or following the current trends on Twitter. If you’re running a business and that’s all you’re using it for then you’re missing out on a huge opportunity to give your business the breakthrough it may need.

Marketing experts now estimate that to truly optimise your digital footprint, a business should be active on seven different social networks.

Did you even realise there were that many? Of course Facebook and Twitter and the big two, but, dependent on the area your business operates in, there are other networks that could really boost your reputation.

Whichever network you prefer, don’t make the mistake of neglecting the others. They all offer the opportunity to interact and connect with your customers (and potential customers) like never before. They are all provide a fantastic way to build a community to enhance your brand, allow direct interaction with customers to build loyalty and act as a fantastic way to reflect your company’s values. Their immediacy gives you real-time interactions in a number of innovative ways. […]