5 Branding Lessons From Coca Cola

No matter how many business sessions I host, the number one question is “how do I brand more effectively?” Well, if we look at the phenomenon called Coca Cola there are some very simple but vital lessons we can learn about branding that can be implemented straight away in your business. Simply put, branding is a way of communicating to the world what your company stands for across a number of platforms. It’s not just about your logo, it’s about your values, beliefs and your promise.  It’s about taking the time to fully understand the concept. Done well, your brand will enable you to differentiate your product and service; command a favourable market position and generate greater business benefits.  Done poorly then not only will you be in the headlines for all the wrong reasons, but you can guarantee that your business will be limping along until it fails.

By |April 13th, 2015|SoniaTalks|Comments Off

Camerons Cabinet Reshuffle: Sexism or Inspiration?

This month’s reshuffle in the Conservative cabinet has raised serious questions in the media over Prime Minister, David Cameron’s reasons to promote more women this time around.  With one male, senior Tory member being quoted as saying: ‘This really is the worst form of tokenistic gesture politics. Merit is out of the window’ and Lord Ashcroft tweeting: “The impending ministerial reshuffle will be determined by optics rather than ability….”, it is still undecided whether the shift is due to Cameron’s desire for a stronger party to lead his country with, or a stronger chance to keep the keys for No.10 at the next election.  If the latter is the case he may be sorely disappointed, as in a recent poll commissioned by The Mirror highlighted, only one 1 in 5 people said the results of the reshuffle have improved their belief in the Tory Party.  Sadly though, an improved view does not necessarily lead to a vote.

So back to the main story. The appointment of three female cabinet ministers, Liz Truss, Nicky Morgan and Esther McVey, has meant that Cameron’s has succeeded in his promise that one in three cabinet members to be female has come to fruition with 8 out of 27 ministers now being women.  But is that the extent of the Prime Minister’s reasoning behind appointing these three (without a doubt) educated and dedicated women to fulfil his promise for more of a gender balance in the cabinet?  Perhaps that is too cynical and they are actually there to fulfil the dream that they trained for, studied for and fought tooth and nail to achieve; to be an equal member of the Conservative Party with as much of a voice and opportunity to make changes for the better as the man next to her.  Believe me, the jury is still out.  […]

By |April 13th, 2015|SoniaTalks|0 Comments

Are You Focussed On The Right Things?

How do you start out each business day?  Overwhelmed and stressed or empowered and focussed.

Too many people are running around in their business day emotionally and physically disorganised and chaotic; hiding behind an “I’m so busy” ritualistic schedule.  This may work in the short term (if you are lucky) but it is not an ideal way to grow your business in the long term.

This month find one area that you are passionate about improving in your business and make it your priority to develop, nurture and grow it.  Just like a body builder, who works on one muscle meticulously and consistently day after day until they get the perfect bicep, they focus on one area of their body at a time.  Not only will they exercise, lift weights and eat correctly until they get the results they want, when it comes to another area of their body, they apply an equally focussed and different process to achieve an a successful result until the whole body is as perfect as can be.  We must use this perspective when we look at different areas of our business and put in place a plan to meet the desired goal. […]

By |April 13th, 2015|SoniaTalks|0 Comments

Why it’s Not Impossible to Create a Megastar Brand

Love them or hate them celebrities are taking personal brands to another level which is making it more and more difficult for small businesses not to take notice of their tactics, if they wish to compete and dominate in an already over saturated marketplace.

I believe it is important to learn the tricks and strategies from these mega star celebrities so we can boost our marketing activities and it doesn’t have to cost mega bucks!

With low entry costs to market and the brilliance of social media it has never been easier to reach millions of people from the comforts of your PC use aqua paradise san diego.  That is why, creating a powerful  brand has never been so important when looking to stand out from  your competitors.  Think about it; the emergence of YouTube, Instagram and Twitter has turned ordinary people into overnight celebrities with followers (known fondly as tribes) in the millions! […]

By |April 13th, 2015|SoniaTalks|0 Comments

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